Sell more tickets, more easily with Howler’s online ticketing platform

Get set up in minutes.

Use our dedicated organiser platform to create a stunning Howler event page in minutes, and start selling today.

Mobile first

Our ticketing journey is designed with the modern mobile customer in mind - but no matter the device, it's a smooth, seamless user journey.

Less paper, more trees

Howler operates digitally, so there's no need to print out stacks of tickets. Which, let's face it, is very old-school anyway.

WhatsApp integration

Send customers' tickets directly and instantly via WhatsApp.

Never miss a sale…

Howler is the industry leader when it comes to payment options.

Plus, your customers can book online and pay in store at the largest retail network in SA with

Money when you need it

Get your funds when you need them, even weekly. With Howler, financing an event isn't the hardest part of organising one.

Your brand comes first.

Just because Howler hosts your event page, doesn’t mean it can’t be authentically yours. You can customise your colours and stand behind your brand.

Create your own ticket types.

Categorise tickets by phase, tiers or anything else that suits your event.

Want dramatic customisation?

If you're a premium customer, we'll do a complete overhaul for you: from replacing our logo with yours to creating custom pages.

Get an embeddable widget.

You can direct customers to your website, instead of driving them to ours. We'll still handle the ticketing, but you'll own the customer experience.

Recognise your customers.

Howler is all about recognising and tracking users through the purchasing journey. Work with us, and get more data than any other company will give you.

Add custom questions.

Need some info from your customers? Easy. Add specific question-and-answer fields to the purchase process.

Build a better database.

Assign each ticket to a unique customer, so that you know every single individual who's attending and can prevent ticket scalping.

Access rich data analytics.

Howler uses Google Analytics and Facebook Pixel to monitor and measure user behaviour on your page.

Reps, affiliates & influencers

Want the right VIPs at your event? When affiliates share their unique links online, you can track individual ticket sales and assign custom rewards to specific ambassadors.

Promo codes

Run specials linked with unique promotional or discount codes. (This is also useful for sponsor discounts!)

Group & bulk discounts

Offer discounts to customers who buy a specific number of tickets, and make them love your brand even more.

Complimentary tickets

Issue comps - in unlimited quantities - directly from the Organiser Portal, and have this tracked for easy reporting later.

Manage your own database.

They're your customers and it's your attendance list.

Know your audience.

Dive down into each customer to see their purchases afterwards or in real-time. This way, you can manage your own support, with or without us.

Can I help you?

Don't have time to manage your ticket support? Howler's managed call centre will do this for you, via fantastic support agents who are trained to know what's going on.

Data Compliance

All Howler's data systems are fully compliant with GDPR and POPI laws. Everything's safe and encrypted, and we keep up to date with the rules so you don't have to.

Promotional email tools

Keep your customers and prospects up to date and stay top of mind. Use Howler’s Promotions tool set to send out mailers before and after your event.

Custom filtering

Select relevant lists of customers to receive specific, custom-crafted messages.

Drag 'n drop design

Make all your messaging look pretty, without even trying.

SMS tools

Reminders. Nudges. Updates. Calls to action. Go for it. Go mobile, thanks to Howler.

At the event

Howler's dedicated teams are available, whenever you need us. Before, after and most importantly, during, the event.

Scanning app

Use our native mobile app to scan tickets and manage access with the greatest efficiency.

Box office

Sell wherever you want to: at your store or at the door.